Unique features about the product, services, business concept that makes Domino's Pizza outstanding

By offering the best customer service. Domino’s Pizza became the bestselling brand in the United States on the basis: “Fresh, hot pizza delivered in 30 minutes or less, guaranteed”. In fact this very creative service was first introduced in Domino’s Pizza, a side benefit of this service is that it compels the firm’s employees to try that bit harder to achieve the promise